South Lake Tahoe, CA · 38.9399° N, 119.9772° W
Nick
Manzoni
Founder, product marketer, and hands-on GTM operator with 10+ years of experience turning technical products into compelling brands and scalable growth engines.
South Lake Tahoe, CA · 38.9399° N, 119.9772° W
Founder, product marketer, and hands-on GTM operator with 10+ years of experience turning technical products into compelling brands and scalable growth engines.
What I do
Launch plans that don't stop at the deck. Battlecards, talk tracks, paid social creative, email sequences, and landing pages built and shipped personally.
Messaging grounded in user research, win-loss patterns, and competitive intel. Feature-to-benefit narratives that resonate with the humans receiving them.
A builder’s mindset with strong ownership instincts. Experienced across the full GTM lifecycle, with the ability to identify priorities, execute quickly, and drive results.
Track record
B2B2C SaaS platform helping athletes and coaching organizations improve performance. Built from zero with no outside funding, owning positioning, messaging, product, and GTM end to end. Researched the first 10,000 users to define segments and sharpen messaging, then rebuilt onboarding around what they said.
0 → 35,000+ users 92% CSAT +25% retention +30% CLTVMarketing measurement and MMM platform for enterprise teams. Built full GeoLift launch plan, translating a genuinely technical product into clear enterprise messaging. Built the sales enablement library and a dynamic CRM in Clay from scratch.
200 signups, month one Full enablement libraryIndependent newsletter covering the South Lake Tahoe community. Built the audience, the editorial voice, and the sponsorship revenue model, including targeted outreach and audience insight packages that close outdoor and lifestyle brand partnerships.
2,100+ subscribers 64% open rate 6.4% CTRSole marketing function for a specialized nonprofit CPA firm. Own strategy, content, and brand positioning end to end, including the firm's first personas, messaging frameworks, and repeatable LinkedIn content infrastructure.
Sole marketer First repeatable content systemOff the clock
Ultramarathoner and freeride skier. Lover of the Sierra Nevada backcountry. Passionate about sports, the outdoors, and personal health. Driven by an entrepreneurial spirit, a love of exploration, and a commitment to continuous growth.
Get in touch
Strongest fit: sports, outdoor and ski, personal health, and early-stage teams that need one person who can set the strategy and then execute all of it.